Week One: Developing Your Client Avatar

The #1 detail of your business that you need to determine right away. How do you know how to market your business or sell your product or service if you have no idea who you are selling it to?

Week Two: Discovering Your Secret Sauce

The first ingredient in the recipe for success. Figure out the best way to go after your ideal client in their demographic. Create a special offer or service that no other company has that will attract them to you.

Week Three: Diving Into Social Media

Social Media is a must for any business owner that wants to attract followers and gain clients. We will explore the best platforms for your business and how to establish yourself as an expert in your field.

Week Four: Signature Offerings and Packages

It is time to create offers and packages that will attract and be affordable for your clients—while at the same time, benefiting you. We will look into what you should offer, how much you should charge, and what to include with it.

Week Five: Branding

Let’s work on bringing together everything you have learned so far and get a feel for what the identity is for your business. We will look at getting clear on what your brand represents and how to get the attention of your followers.

Week Six: Marketing

We will create a weekly, monthly and yearly marketing calendar that highlights special marketing days, seasonal promos, holidays and special events pertaining to your business and look at marketing techniques that will work for you.

Week One will be all about Sales and Sales Conversations. It’s time to get comfortable with selling and being able to talk about sales, your rates and your services. You have to put yourself out there in order to get clients, what better time than now!

Social Media will be next on our agenda in Week Two covering a variety of aspects of social media including scheduling, content creation, ideal platforms, targeting, how to write a compelling caption, and hashtags. This program will answer all of the questions you have about hashtags, should you have your own? How to create hashtags that stick and overall how to advertise and succeed on social media without breaking the bank.

You are going to learn how to Develop Your Speaking Platform in Week Three. This is a very important week. Having a speaking platform is a sure-fire way to accelerate your reputation as an expert and boost your business. We will cover topics, talks, where to find speaking opportunities and how to turn your audience into paying clients.

Leveraging Business Automation is another key factor in business success and the topic we will be covering in Week Four. It is time to stop running yourself ragged and set up some effective systems in your business. There are many platforms that allow you to gain your precious time back for more important things. Having systems both save you time and improve accuracy.

Have you ever downloaded an opt-in? Chances are you have, and that is why Opt-Ins are the topic for Week Five. They are a good way to bring in clients, add to your email list and grow your business. This week we will dive in how to create a good opt in, the set up and execution. You will be provided with opt-in scripts, tips and tricks on how to create a good opt in that actually works for you.

Last, but not least in Week Six its time to dive in to LinkedIn For Your Business. In this last week we cover the ins and outs of LinkedIn including how to optimize your profile, where you can find clients and how to market to your audience on LinkedIn. It is one of the more difficult social platforms to get a handle on and use correctly, but when you do business will be booming.

At the end of this course you will have a strong grasp on each of these subjects, how they fit with you and your brand and how to execute them strongly. This will in turn give you the confidence you need to get the clients that I know you deserve.